In related news, McDonald's has announced that it will be the first national chain to carry the blue "ecolabel" from the Marine Stewardship Council on its fish offerings, such as the Filet-O-Fish sandwich and the Fish McBites that will be launched as a limited-time offer next month. The label certifies that the Alaskan pollock used at McDonald's comes from suppliers with sustainable fishing practices.
McDonald's gets all of its fish in the U.S. from a single Alaskan pollock fishery. The company says it stopped using Eastern Baltic cod in the early 1990s because of sustainability concerns. Since 2007, the company has sourced Alaskan pollock and New Zealand hoki exclusively from fisheries with the Marine Stewardship Council's label. Currently the chain uses only Alaskan pollock for its fish items in the U.S.http://www.csmonitor.com/Business/Lates ... able-label