Went into Mariano's last night, 2 days after grand opening after 6pm. It was very busy, and overheard lots of "oh wow!"s around me.
Produce looks fresh and displayed very much in the Whole Foods Style. Perfectly stacked apples, carrots, lots of pre cut fruit, healthy smoothie/green drinks with the produce etc. Purchases: cored fresh pineapple for $2.50. Large container of raspberries for 2.50 as well (IIRC). Best purchase--large container of freshly squeezed--and I mean they were squeezing the oranges right there OJ for $3.50
Once past the produce you are right into the bakery. Donuts with bacon, donuts with fruit loops, cookies as large as a salad plate, cupcakes, birthday cakes, breads etc. Purchase: a cinnamon coffee cake that is more than 1/2 gone less than 24 hrs later.
In the bakery area is a gelato stand with flavors like blood orange, vanilla, strawberry balasmic. Purchases: 2 small orders to go of tiamisu and strawberry balamic. Total was under $4.50. I would have expected $4.50 for 1.
The a sushi stand with 3 sushi chefs and to made order sushi complete with sushi bar. Purchase: 2 pre-made sushis, 1 california roll with real crab was $7. A combo of eel and salmon was $12.
Walked past soup station, deli and meat counter. I did ask the (very young) butcher if they have turkey breasts or thighs. He said no, just the ground. I asked him if they could order for me, and he said he wasn't sure. I chalked this up as being new, but at Fresh Farms as well as Whole Foods they have been able to order for me and either offered or confirmed when I asked.
Cheese area looks promising. Purchase: a small container of shaved parm as I was out.
And then it gets weird. Its like this bustle of energy, lots of people, lots of sampling the min you walk in the store, but once you turn the corner from the meat counter...its dead. Hardly anyone in the "normal" aisles of the grocery store, like the chip, snack, cookie, isle. No one was in the beauty products aisle. If they are losing money, this is exacly its pain point. The prices are reasonable if not cheaper than say Dominicks or Jewel for standard household items, but I didn't see a lot of activity in here.
I am going back tonight with my friend and neighbor to check it out again and expect to do the same. Pick up more veggies/fruits, an easy Friday night dinner like soup and a salad and then out.