Oh, the irony . . .
at ChicagoTribune.com, Emily Bryson York wrote:
The attempt to water down Maker's Mark in February did more than garner headlines. It resulted in a 44 percent comparable sales increase for the bourbon in the first three months of the year.
Although Maker's parent Deerfield-based Beam Inc. rapidly reversed its decision, it didn't stop Maker's fans from stocking up.
"This episode reinforces that Maker's is a rare brand that can inspire this rare consumer passion," Beam CEO Matt Shattock said in a call with investors Thursday. "Given the ongoing supply constraint of Maker's, we'll manage growth going forward and we anticipate being able to sustain the healthy sales growth rate for the brand result."
Maker's lifts Beam sales after proof-lowering goof=R=
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I just wanna live until I gotta die. I know I ain't perfect but God knows I try. --Todd Snider
Twitter: ronniesuburban
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My guess about the labeling was motivated by AB's statement "Our beers are in full compliance with all alcohol labeling laws." It didn't occur to me that they don't have to list the alcohol content on the bottle.