Oh, the irony . . .
at ChicagoTribune.com, Emily Bryson York wrote:
The attempt to water down Maker's Mark in February did more than garner headlines. It resulted in a 44 percent comparable sales increase for the bourbon in the first three months of the year.Maker's lifts Beam sales after proof-lowering goof
Although Maker's parent Deerfield-based Beam Inc. rapidly reversed its decision, it didn't stop Maker's fans from stocking up.
"This episode reinforces that Maker's is a rare brand that can inspire this rare consumer passion," Beam CEO Matt Shattock said in a call with investors Thursday. "Given the ongoing supply constraint of Maker's, we'll manage growth going forward and we anticipate being able to sustain the healthy sales growth rate for the brand result."
I just wanna live until I gotta die. I know I ain't perfect but God knows I try. --Todd SniderTwitter: ronniesuburban