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Three Floyds, the wildly popular craft brewery just across the state line in Munster Indiana, just recently cut the maximum retail package sale per customer from six cases down to just two. This has caused an uproar among certain beer geeks, as seen on at least one popular beer forum.

Hopefully, this move will result in more FFF beer getting into the distributor's hands, and hence, into popular retail stores- where shortages of FFF beers are a serious issue.

If this upsets you, you are the worst kind of beer person. These people are idiots.

Does not upset me at all. Quite to the contrary, I welcome more FFF in stores.

Yeah, those idiots are another example of some people's ridiculous attitude of entitlement when it comes to beer. Although it seemed like most of the board postings I've seen on it think it's a good move, and it's only a few vocal morons who seem to have a problem with it. Two cases is still a lot of beer. And in the end, it's just beer.

The problem seems to lie with the "whale" traders and professional eBay'ers, rather than illegal retail sales, as some have been led to believe. Yes there is some of that, but it's relatively small compared to all the traders and such.

And yes, the sense of entitlement is out there. Not just with beer, of course.....

I'm a huge fan of Three Floyds and if limiting case sales helps more people enjoy their beer, then so be it! So much of that one thread on BA... I mean, like it's somehow a personal affront that people can't buy nearly as much as they want. That it's somehow a right to be able to buy six cases of beer at once. Honestly, we should be thankful that you can buy beer from the source in the first place. I'd love it if Goose Island opened up a store to sell their beer out of the Fulton facility.

It also makes me wonder just how insane their Chicago brewpub will be once (if?) it finally opens. I doubt they will sell cases, but still -- Revolution is packed damn near every night and they don't have nearly the fanatical following that Three Floyds does. Maybe it will turn into one of those "It's so crowded, no one tries to go there" kind of places that's never as hard to get into as people think.

Naaahhh... who am I kidding?!

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best,
dan

I guess I can understand why you might be upset at the limit if you have to travel a long way to get to Three Floyd's (assuming supply is scarce or non-existent in your neck of the woods). If I had to drive 6+ hours (as some of the people I met on Dark Lord Day did) to get their beer, I'd want to be able to purchase bigger quantities. That being said, it won't affect me personally much.

I was figuring the Half Acre tap room would be crazy enough. I can't even imagine how bad a Three Floyds one would be unless they had a space the size of something like Bottom Lounge.

Speaking of Three Floyds, there's an upcoming beer dinner with food from chefs from Paul Kahan's mini-empire. Only 10 seats available and damn if those aren't going to be pricey. Via facebook:
DARK LORD DINNER AT PUBLICAN QUALITY MEATS:
Thursday, July 19th, all hell will break loose as Publican Quality Meats hosts a Diabolical, Decadent and Daring Dark Lord Dinner.

5 vintages and 2 variants of 3 Floyds Dark Lord Beer will be on accompanied by an over-the-top multi-course meal, paired and created by different One Off Hospitality Chef’s including David Posey of Blackbird, Koren Grieveson of Avec, Justin Large of Big Star, Erling Wu-Bower of the Publican and Cosmo Goss of Publican Quality Meats.

These coveted beers have been donated from personal collections; the majority of the proceeds will go to The Inspiration Corporation. Only 10 seats are available to ensure that each guest may experience the deviations Dark Lord in all it’s distinction. The seats will be available for Auction for only 72 hours, bidding begins at $300 per seat.

Ticket includes 1 hour beer reception and hors d’oeuvres, multi-course dinner with Dark Lord Pairings, and a signed Tony Fitzpatrick print.

To begin bidding, please go to Auctionopia.com Monday, July 9th at 12:00noon.

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best,
dan

I drove down to Three Floyd's last Thursday intending to pick up 3 case of Zombie Dust. The new policy took me a bit by surprise. I check their site regularly before I make a trip down there and they didn't have anything on there about this.

Still not a big deal to me, I just joked with them that I'd have to make sure to bring my wife next time. That or I'll just have to go down there more often which you really don't have to twist my arm to get me to do.

I agree with Suiname, for people that drive a long distance (like hours) to get there I can see them getting a little upset finding out about the limit once they're there. Once the policy is in place for a while and people know about it I don't really see it being a big issue.

The Liquor stop in Highland (a couple of miles east of FFF) usually has a good stock of most 3 Floyds' products, as well as many other micro-breweries, and no limits that I know of.

Liquor Stop
9218 Indianapolis Blvd
Highland, IN 46322
(219) 838-6884