bibi rose wrote:
David Hammond wrote:This article focuses on negative web reviews, but a powerful incentive for positive reviews by "mainstream" critics is that your words are more likely to be quoted if you're helping sell the product. For instance, a movie critic knows that he's more likely to be quoted in nationwide ads if he waxes hyperbolic about a film with comments like "Quite possibly the most beautiful movie ever made" or "The feel-good film of the season." Such quotes are used in ads, and the more the reviewer is quoted, the more powerful the reviewer becomes.
How often in those ads is the reviewer named? It seems like an awful lot of them just say "New York Times" or whatever.
Well, at MikeG's direction, I no longer read newspapers, but I do have the DVD box from my director's cut platinum edition of Tenacious D in The Pick of Destiny
, and I notice on the back cover:
"A movie destined to become the most hilarious musical epic since This is Spinal Tap
" (Pete Hammond, Maxim
"Laugh till it hurts and and then you'll laugh some more" (Guy Farris, KXTV-TV, ABC).
Ever heard of Pete or Guy? Me neither (and I guess I'm related to one of them), but we both have now.
David "Better than Harold and Kumar
, better even than Hey, Dude
, this is THE stoner film for the new millennium. Dude." Hammond