The locations are much scarcer now after the venture capital expansion and subsequent debt restructuring and closures.
Sure, if someone already has this in their "routine", KK will lose on that person per se (pennies, I would assume at their volume), but for the person who it is not routine, just getting people "out" and into a new routine might be good.
This also assumes that person is (probably) out to venture back into the workforce from Work From Home, so KK might be trying to insert their routine for the old one, which just might have been Dunkin or Stars and Bucks (the hilarious one of many plagiarized names I saw walking in Bethlehem).
This is probably a pretty smooth move, not sure if there are any locations in the ghost town that is downtown Chicago, none that use to be there in the late 90's from what I recall. But with the warmer weather and vaccines, there certainly has been an uptick around noon in passers by.
Bill-Plainfield