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Schaefer Beer
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  • Schaefer Beer

    Post #1 - February 25th, 2010, 3:05 pm
    Post #1 - February 25th, 2010, 3:05 pm Post #1 - February 25th, 2010, 3:05 pm
    A friend of mine just bought an old Schaefer Beer electric sign was wondering if anyone here was familiar with it. I like one of their old taglines, "Schaefer is the one beer to have when you're having more than one." lol
    Fettuccine alfredo is mac and cheese for adults.
  • Post #2 - February 25th, 2010, 3:48 pm
    Post #2 - February 25th, 2010, 3:48 pm Post #2 - February 25th, 2010, 3:48 pm
    Note the appropriate tulip-shaped beer glass.

    Pabst, based in Woodridge, owns the brand now, but it doesn't appear they're doing much with it.
  • Post #3 - February 25th, 2010, 5:14 pm
    Post #3 - February 25th, 2010, 5:14 pm Post #3 - February 25th, 2010, 5:14 pm
    ^^^ Nice ad! Here's the sign:

    Image
    Fettuccine alfredo is mac and cheese for adults.
  • Post #4 - February 26th, 2010, 6:14 am
    Post #4 - February 26th, 2010, 6:14 am Post #4 - February 26th, 2010, 6:14 am
    i have some old schaefer beer cans. i would say from 60's maybe 70's
    philw bbq cbj for kcbs &M.I.M. carolina pit masters
  • Post #5 - February 26th, 2010, 7:52 am
    Post #5 - February 26th, 2010, 7:52 am Post #5 - February 26th, 2010, 7:52 am
    Boy does that slogan bring back memories. But nothing can top my recollection of the old Utica Club ads with the talking beer mugs, Schultz and Dooley!
    Gypsy Boy

    "I am not a glutton--I am an explorer of food." (Erma Bombeck)
  • Post #6 - February 26th, 2010, 8:28 am
    Post #6 - February 26th, 2010, 8:28 am Post #6 - February 26th, 2010, 8:28 am
    Gypsy Boy wrote:Boy does that slogan bring back memories. But nothing can top my recollection of the old Utica Club ads with the talking beer mugs, Schultz and Dooley!


    In Chicago the Hamm's Beer commercials (...from the land of sky-blue waters) with the bear were ubiquitous. And seemingly every building in Chicago had an ad for Drewry's plastered on the wall.
  • Post #7 - February 26th, 2010, 12:57 pm
    Post #7 - February 26th, 2010, 12:57 pm Post #7 - February 26th, 2010, 12:57 pm
    When I was in high school (mid-1980s), Schaefer was a cheap beer favored by the "burn-outs" and redneck-types in our small town on what was then he fringe of the Western burbs. I do not recall it being especially tasty.

    Interestingly, we see some incredible Hamm's signs at some of the Wisconsin supper clubs we hit up in Door County every summer.
  • Post #8 - February 26th, 2010, 2:33 pm
    Post #8 - February 26th, 2010, 2:33 pm Post #8 - February 26th, 2010, 2:33 pm
    I drank a lot of Schaefer beer in college (SIU and U of I Urbana-Champaign). A 12-pack of Schaefer was cheaper than a 12-pack of Coke. You could buy a case in glass bottles, and return the bottles for the deposit, which you would then immediately put towards the next case of Schaefer. I knew guys that kept the cases and were using them for furniture. Good times.

    It's still around, now owned by Pabst. A few years ago I picked up a couple 12-packs at Woodman's in Wisconsin. Just as watery and bitter as I remembered it.

    http://schaefer-beer.com/Home.aspx

    grace
    (ps. I own a *lot* of Schaefer shwag... signs, trays, patches, you name it)
  • Post #9 - February 28th, 2010, 10:55 pm
    Post #9 - February 28th, 2010, 10:55 pm Post #9 - February 28th, 2010, 10:55 pm
    I had no idea the brand still existed. I can still hum the tune.
    I remember having no interest in beer as a high schooler. My dad liked an occasional beer with dinner and always let me sample his, but I never developed a taste for it till I went to college.
    But there was a Shaefer's ad on TV, before the ban, that showed good-looking people playing softball or something, and glasses with condensation rolling down them, and the sun glinting golden through the beer and the foam---it was so glamorous and beautiful that I went right up and grabbed a beer from the fridge, even knowing I didn't like it, I just wanted the taste equivalent of what I was seeing on the screen so badly.
    (I'll bet that stuff wasn't even partially kreuzened.)
    "Strange how potent cheap music is."
  • Post #10 - March 1st, 2010, 6:58 am
    Post #10 - March 1st, 2010, 6:58 am Post #10 - March 1st, 2010, 6:58 am
    mrbarolo wrote:I just wanted the taste equivalent of what I was seeing on the screen so badly.

    Now thats Marketing with a capitol M!!
    Hold my beer . . .

    Low & Slow
  • Post #11 - March 1st, 2010, 7:01 am
    Post #11 - March 1st, 2010, 7:01 am Post #11 - March 1st, 2010, 7:01 am
    What a blast from the past. I went to college in Ohio in the mid-80s and my roommate and I would regularly pool our pennies to buy six-packs of - hold your nose - Schaefer light. When I say pennies, I'm not kidding. At the United Dairy Farmers store up the street, I think a six was about $1.50. As far as the taste, please understand my meaning when I say we got our money's worth.
  • Post #12 - March 1st, 2010, 8:16 am
    Post #12 - March 1st, 2010, 8:16 am Post #12 - March 1st, 2010, 8:16 am
    Wow. I cut my beer drinking teeth on Schaefer in college (southern CA in the late 80s). It was not the tastiest stuff, but it was the cheapest half rack you could find at Liquorama. Luckyguy has it pegged, tastewise.

    We also drank tons of Lucky Lager, from General Brewing Co., Tumwater WA. (Why I remember those details, but not my wife's birthday, i wish i knew.) Came in snub-nose 11 oz bottles with a rebus in the cap. Not delicious, but better than Schaefer, and also cheap, and classy what with the glass bottle and all.

    Then a homebrewing bug took over the school, which got us drinking anchor and sierra nevada beers in addition to our own experiments, and that was kinda all she wrote for cheap beer...

    -jim
  • Post #13 - March 1st, 2010, 8:39 pm
    Post #13 - March 1st, 2010, 8:39 pm Post #13 - March 1st, 2010, 8:39 pm
    Schaefer beer was expensive for me in college as we went for the good old "Black Label" in a can (sometimes we splurged if we had dates coming by and bought it in a bottle). I believe that it was around 8-9 dollars a case but tasted even better!
  • Post #14 - March 2nd, 2010, 7:20 am
    Post #14 - March 2nd, 2010, 7:20 am Post #14 - March 2nd, 2010, 7:20 am
    Luckyguy wrote:What a blast from the past. I went to college in Ohio in the mid-80s...


    Ah, the good ol' days.

    When I went to college in Ohio in the very early 70s, you could only get 3.2 beer if you were under 18. Sadly, where I was, anyway, they enforced the law and I was under 18 my entire freshman year. Ah, the bad ol' days. :lol:


    P.S. On the other hand, I was reminiscing about black light posters and head shops just this past weekend. 8)
    Gypsy Boy

    "I am not a glutton--I am an explorer of food." (Erma Bombeck)
  • Post #15 - March 4th, 2010, 1:38 pm
    Post #15 - March 4th, 2010, 1:38 pm Post #15 - March 4th, 2010, 1:38 pm
    If I remember correctly, Schaefer beer was the beer of the Brooklyn Dodgers. The Yanks had Ballantine; the baseball Giants Knickerbocker. Schaefer may have also been the sponsor of Friday Night Fights in NY.

    Before Bud, Schaefer may have been the largest beer company in the US.

    I am always surprised that I still find it in the Caribbean especially the US virgin Islands.
  • Post #16 - July 19th, 2010, 12:21 pm
    Post #16 - July 19th, 2010, 12:21 pm Post #16 - July 19th, 2010, 12:21 pm
    Nice looking sign....is from the late 60's or early 70's. I have been a beer can (and breweriana)collector since 1975. Schaefer WAS a fairly popular beer in the New York area up until maybe the 70's.If I remember correctly Schaefer was bought out by Stroh's maybe sometime in the 80's.
    Go Cubs Go !
  • Post #17 - September 23rd, 2020, 3:33 pm
    Post #17 - September 23rd, 2020, 3:33 pm Post #17 - September 23rd, 2020, 3:33 pm
    Schaefer is back =
    https://www.newyorkupstate.com/brewerie ... -york.html
    Never order barbecue in a place that also serves quiche - Lewis Grizzard

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