ekreider wrote:There used to be a kicker with respect to the store at Addison and Elston. It was classed as a Spanish store and had a separate ad that did not necessarily contain all the items in the regular ad. Items in the regular ad but not the Spanish did not receive the sale price at that store. I ran into this and managed to catch the store manager (minor miracle) and ask about it. He gave me the regular ad price. I suggested that maybe the Department of Consumer Affairs would be interested in the practice. This was during a period after ownership of Jewel had changed and they also had some other stores classified as limited assortment (or something like that) stores that also had separate ads. There have been quite a few changes at Jewel since then but one constant over the years is that they have trouble getting their act together.
Once upon a time when Jewel had commercials on television, they had universal sales for all stores. This went away long ago with each store having their own sales. Guess what? They can do this without your threatening them.
I learned this some years ago when I would shop for Mom2 in Wheaton and for my family in Highland Park. They had some common sale items and some unique to each store. I talked to the Wheaton store manager (not difficult to reach) about how store sales differ from store to store. She relayed where a newly opened store had unique specials and a cash discount if your purchases were over a certain amount. People were walking into her store expecting those sales prices and cash. She had to redirect them to the other store.
Shop-and-Save also has curated ads for their stores with Russian, Polish and Muslim markets. If you tell the butcher the store serving Muslims has a better price for lamb, you can usually get this price at the Russian or Polish-centric stores.
Jewel has identified each store has a specific clientele and work to make that store special for them. Jewel in Highland Park is known as a Jewish Jewel, which is great for those who observe Kosher.
I find this micro marketing quite interesting.
Regards,
Cathy2